/* =========================================================
   noturday — Perfume Body Care · Brand Landing
   Mobile-first. Brand colors from NOTURDAY brand deck.
   ========================================================= */

:root{
  /* Brand palette (from deck) */
  --cream:#FAF1E2;
  --cream-soft:#FCF5EC;
  --cream-deep:#F2E4D0;
  --coconut:#FCF4EA;
  --coral:#F0796B;        /* logo / wordmark */
  --coral-deep:#E84B3A;   /* highlight box / accent */
  --plum:#43203D;         /* deep purple typography */
  --plum-soft:#6E3A5E;
  --apricot:#E7A15F;
  --gold:#CE8A3C;
  --brown:#A7683F;
  --skin:#D88F75;
  --night:#37252A;        /* dark musk card */
  --night-purple:#3A2440;

  --ink:#3A2230;
  --muted:#8a6c66;

  /* Fonts */
  --serif:'Playfair Display','Noto Serif KR',Georgia,serif;
  --sans:'Pretendard Variable','Pretendard',-apple-system,BlinkMacSystemFont,'Apple SD Gothic Neo','Malgun Gothic',system-ui,sans-serif;
  --label:'Jost','Pretendard Variable','Pretendard',sans-serif;

  --maxw:1280px;
  --gut:clamp(20px,5vw,72px);
  --header-h:68px;
}

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{
  margin:0;
  font-family:var(--sans);
  background:var(--cream);
  color:var(--plum);
  line-height:1.7;
  font-weight:400;
  letter-spacing:.005em;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
  /* 한국어 줄바꿈: 어절(단어) 중간에서 끊지 않고 띄어쓰기 단위로만 줄바꿈 */
  word-break:keep-all;
  overflow-wrap:break-word;
}
img{display:block;max-width:100%;height:auto;}
a{color:inherit;text-decoration:none;}
h1,h2,h3{
  margin:0;font-weight:600;line-height:1.12;letter-spacing:-.01em;
  /* 제목: 한 글자만 다음 줄로 떨어지는 고아(orphan) 방지 */
  word-break:keep-all;
  text-wrap:balance;
}
p{margin:0;text-wrap:pretty;}
ul{margin:0;padding:0;list-style:none;}
section{position:relative;}
section[id]{scroll-margin-top:var(--header-h);}

/* 영문 전용(라틴) 디스플레이는 일반 줄바꿈 규칙 사용 */
.display-en,.hero-logo,.closing-logo,.brand-logo,.footer-logo,.sig-name,.line-name,.eyebrow,.main-nav a,.footer-nav a{word-break:normal;}

/* ---------- shared helpers ---------- */
.eyebrow{
  font-family:var(--label);
  font-size:.72rem;
  letter-spacing:.34em;
  text-transform:uppercase;
  color:var(--plum-soft);
  font-weight:500;
  margin-bottom:1.4rem;
}
.eyebrow--light{color:rgba(255,248,238,.82);}
.coral{color:var(--coral-deep);}
.logo-inline{font-family:var(--serif);font-style:italic;font-weight:600;letter-spacing:.01em;white-space:nowrap;}
.rule{display:block;width:54px;height:2px;background:var(--coral-deep);margin:1.6rem 0;opacity:.85;}

/* highlight box like the deck (cream text on coral) */
mark{
  background:var(--coral-deep);
  color:var(--cream-soft);
  padding:.04em .28em;
  border-radius:2px;
  box-decoration-break:clone;
  -webkit-box-decoration-break:clone;
}

.display-kr{
  font-size:clamp(2rem,7vw,3.5rem);
  font-weight:700;
  line-height:1.22;
  letter-spacing:-.02em;
  color:var(--plum);
}
.display-kr.light{color:var(--cream-soft);}
.display-en{
  font-family:var(--serif);
  font-weight:700;
  font-size:clamp(2.4rem,8vw,4.6rem);
  line-height:1.02;
  letter-spacing:-.01em;
  color:var(--plum);
}

.btn{
  display:inline-flex;align-items:center;gap:.6em;
  font-family:var(--label);
  font-size:.84rem;letter-spacing:.18em;text-transform:uppercase;font-weight:500;
  padding:1.05em 1.9em;border-radius:40px;
  transition:transform .3s ease,background .3s ease,color .3s ease;
}
.btn--coral{background:var(--coral-deep);color:var(--cream-soft);}
.btn--coral:hover{background:var(--coral);transform:translateY(-2px);}

/* reveal-on-scroll */
.reveal{opacity:0;transform:translateY(34px);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1);}
.reveal.in{opacity:1;transform:none;}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none;}
  html{scroll-behavior:auto;}
}

/* =========================================================
   HEADER
   ========================================================= */
.site-header{
  position:fixed;top:0;left:0;right:0;z-index:100;
  transition:background .4s ease,box-shadow .4s ease,padding .4s ease;
}
.header-inner{
  max-width:var(--maxw);margin:0 auto;
  height:var(--header-h);
  padding:0 var(--gut);
  display:flex;align-items:center;justify-content:space-between;
}
.brand-logo{
  font-family:var(--serif);font-style:italic;font-weight:600;
  font-size:1.65rem;color:var(--coral);letter-spacing:.01em;line-height:1;
  transition:color .3s ease;
}
.main-nav{display:flex;gap:clamp(18px,3vw,40px);}
.main-nav a{
  font-family:var(--label);font-size:.82rem;letter-spacing:.16em;text-transform:uppercase;
  font-weight:500;color:var(--cream-soft);position:relative;padding:.2em 0;
  transition:color .3s ease,opacity .3s ease;mix-blend-mode:normal;
  text-shadow:0 1px 6px rgba(40,20,20,.35);
}
.main-nav a::after{
  content:"";position:absolute;left:0;bottom:-2px;width:0;height:1.5px;background:currentColor;transition:width .3s ease;
}
.main-nav a:hover::after{width:100%;}

/* scrolled state */
.site-header.scrolled{background:rgba(250,241,226,.92);backdrop-filter:blur(10px);box-shadow:0 1px 0 rgba(67,32,61,.08);}
.site-header.scrolled .main-nav a{color:var(--plum);text-shadow:none;}

.nav-toggle{display:none;}

/* =========================================================
   1. HERO
   ========================================================= */
.hero{height:100svh;min-height:600px;display:flex;align-items:flex-end;overflow:hidden;}
.hero-media,.manifesto-media,.why-media,.closing-media{position:absolute;inset:0;z-index:0;}
.hero-media img{width:100%;height:100%;object-fit:cover;object-position:60% center;}
.hero-scrim{
  position:absolute;inset:0;z-index:1;
  background:
    linear-gradient(180deg,rgba(40,20,18,.28) 0%,rgba(40,20,18,0) 28%,rgba(40,20,18,.06) 55%,rgba(40,18,16,.62) 100%),
    linear-gradient(90deg,rgba(45,22,20,.5) 0%,rgba(45,22,20,.12) 45%,transparent 70%);
}
.hero-content{position:relative;z-index:2;padding:0 var(--gut) clamp(48px,9vh,96px);max-width:var(--maxw);margin:0 auto;width:100%;}
.hero-logo{
  font-family:var(--serif);font-style:italic;font-weight:600;
  color:var(--coral);
  font-size:clamp(3.6rem,16vw,9rem);
  line-height:.92;letter-spacing:.005em;
  text-shadow:0 6px 40px rgba(40,18,16,.4);
  margin:.1em 0 .15em;
}
.hero-slogan{
  font-family:var(--label);font-weight:500;
  color:var(--cream-soft);font-size:clamp(.95rem,2.4vw,1.25rem);
  letter-spacing:.04em;text-shadow:0 2px 14px rgba(40,18,16,.5);
  margin-bottom:1.6rem;
}
.hero-copy{margin-bottom:2.2rem;}
.hero-tagline{
  color:var(--cream-soft);font-weight:600;
  font-size:clamp(1.15rem,3.4vw,1.7rem);letter-spacing:-.01em;
  text-shadow:0 2px 16px rgba(40,18,16,.55);margin-bottom:.7rem;
}
.hero-sub{font-size:clamp(1rem,2.6vw,1.3rem);}
.hero-sub mark{font-weight:600;}
.scroll-cue{position:absolute;left:50%;bottom:22px;z-index:3;transform:translateX(-50%);width:26px;height:42px;border:1.5px solid rgba(255,248,238,.7);border-radius:14px;display:flex;justify-content:center;}
.scroll-cue span{width:3px;height:9px;background:var(--cream-soft);border-radius:3px;margin-top:7px;animation:scrolldot 1.8s ease infinite;}
@keyframes scrolldot{0%{opacity:0;transform:translateY(-3px);}40%{opacity:1;}80%{opacity:0;transform:translateY(10px);}100%{opacity:0;}}

/* =========================================================
   2. MANIFESTO  (full-bleed image + overlay text)
   ========================================================= */
.manifesto{display:flex;align-items:center;min-height:100svh;padding:clamp(90px,16vh,160px) 0;overflow:hidden;}
.manifesto-media img{width:100%;height:100%;object-fit:cover;object-position:70% center;}
.manifesto-scrim{position:absolute;inset:0;z-index:1;background:linear-gradient(90deg,rgba(38,17,15,.82) 0%,rgba(38,17,15,.55) 42%,rgba(38,17,15,.12) 78%,transparent 100%);}
.manifesto-inner{position:relative;z-index:2;max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);width:100%;}
.manifesto-inner .display-kr{margin-bottom:2rem;}
.manifesto-body{max-width:30em;color:rgba(255,248,238,.92);font-size:clamp(1rem,2.2vw,1.18rem);display:flex;flex-direction:column;gap:1rem;}
.manifesto-body .logo-inline{color:var(--coral);}
.keyword-row{display:flex;flex-wrap:wrap;gap:.7rem 1.4rem;margin-top:2.6rem;}
.keyword-row li{
  font-family:var(--label);font-size:.74rem;letter-spacing:.22em;text-transform:uppercase;
  color:var(--cream-soft);font-weight:500;position:relative;padding-left:1.4rem;
}
.keyword-row li::before{content:"";position:absolute;left:0;top:50%;width:8px;height:8px;border-radius:50%;background:var(--coral);transform:translateY(-50%);}

/* =========================================================
   3. BRAND STORY (split)
   ========================================================= */
.story{display:grid;grid-template-columns:1fr;background:var(--cream);}
.story-media{position:relative;min-height:60vh;}
.story-media img{width:100%;height:100%;object-fit:cover;object-position:center 30%;position:absolute;inset:0;}
.story-text{padding:clamp(56px,9vw,110px) var(--gut);display:flex;flex-direction:column;justify-content:center;gap:1.2rem;}
.story-text .display-kr{margin-bottom:.4rem;}
.story-text p{color:var(--ink);font-size:clamp(1rem,1.4vw,1.1rem);max-width:34em;}
.story-text .logo-inline{color:var(--coral-deep);}

/* =========================================================
   4. CORE VALUES
   ========================================================= */
.core{background:var(--cream);padding:clamp(70px,11vw,140px) 0 clamp(50px,8vw,110px);}
.core-head{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut) clamp(36px,5vw,64px);}
.core-grid{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);display:grid;grid-template-columns:1fr;gap:18px;}
.core-card{position:relative;border-radius:8px;overflow:hidden;min-height:78vh;display:flex;align-items:flex-end;}
.core-card img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.1s ease;}
.core-card::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(40,20,18,.05) 0%,rgba(40,20,18,.1) 45%,rgba(38,18,16,.86) 100%);}
.core-card:hover img{transform:scale(1.05);}
.core-card__body{position:relative;z-index:2;padding:clamp(26px,4vw,40px);color:var(--cream-soft);}
.core-num{font-family:var(--serif);font-style:italic;font-size:3rem;line-height:1;color:var(--coral);display:block;margin-bottom:.4rem;}
.core-label{font-family:var(--label);font-size:.72rem;letter-spacing:.26em;text-transform:uppercase;color:rgba(255,248,238,.8);margin-bottom:.7rem;}
.core-card h3{font-size:clamp(1.5rem,3vw,1.95rem);margin-bottom:.8rem;font-weight:700;}
.core-desc{font-size:.98rem;color:rgba(255,248,238,.86);max-width:24em;}
.core-tags{margin-top:1.1rem;font-family:var(--label);font-size:.72rem;letter-spacing:.12em;color:var(--apricot);}

/* =========================================================
   5. POSITIONING
   ========================================================= */
.positioning{background:var(--cream-deep);padding:clamp(70px,11vw,140px) 0;}
.pos-head{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);display:grid;gap:1.4rem;margin-bottom:clamp(34px,5vw,58px);}
.pos-lead{color:var(--ink);max-width:40em;font-size:clamp(1rem,1.5vw,1.12rem);}
.pos-grid{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);display:grid;grid-template-columns:1fr;gap:16px;}
.pos-card{background:var(--cream-soft);border:1px solid rgba(67,32,61,.1);border-radius:8px;padding:clamp(26px,3.5vw,38px);}
.pos-tag{font-family:var(--label);font-size:.7rem;letter-spacing:.22em;text-transform:uppercase;color:var(--plum-soft);margin-bottom:1rem;}
.pos-card h3{font-size:1.4rem;font-weight:700;margin-bottom:1.2rem;}
.pos-card ul{display:flex;flex-direction:column;gap:.55rem;}
.pos-card li{position:relative;padding-left:1.1rem;color:var(--ink);font-size:.96rem;}
.pos-card li::before{content:"·";position:absolute;left:.1rem;color:var(--coral-deep);font-weight:700;}
.pos-card--dark{background:var(--night-purple);border-color:transparent;color:var(--cream-soft);}
.pos-card--dark .pos-tag{color:var(--coral);}
.pos-card--dark h3{color:var(--cream-soft);}
.pos-card--dark li{color:rgba(255,248,238,.86);}
.pos-card--dark li::before{color:var(--coral);}

/* =========================================================
   6. TARGET PERSONA
   ========================================================= */
.persona{background:var(--cream);}
.persona-strip{display:grid;grid-template-columns:1fr;}
.persona-shot{position:relative;height:58vh;min-height:340px;overflow:hidden;}
.persona-shot img{width:100%;height:100%;object-fit:cover;transition:transform 1.1s ease;}
.persona-shot:hover img{transform:scale(1.05);}
.persona-shot::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 40%,rgba(38,18,16,.7) 100%);}
.persona-shot figcaption{position:absolute;left:0;right:0;bottom:clamp(20px,3vw,34px);z-index:2;padding:0 clamp(22px,4vw,40px);display:flex;flex-direction:column;gap:.2rem;}
.ps-title{font-family:var(--label);font-weight:500;letter-spacing:.22em;text-transform:uppercase;color:rgba(255,248,238,.92);font-size:clamp(.85rem,2vw,1.05rem);}
.ps-sub{font-family:var(--serif);font-style:italic;color:var(--coral);font-size:1.05rem;}
.persona-body{max-width:var(--maxw);margin:0 auto;padding:clamp(56px,8vw,100px) var(--gut);display:grid;grid-template-columns:1fr;gap:clamp(40px,5vw,64px);}
.persona-lead .display-en{margin:.4rem 0;}
.persona-lead p{color:var(--ink);max-width:24em;}
.persona-cards{display:grid;gap:16px;}
.persona-card{border-radius:8px;padding:clamp(24px,3.2vw,34px);background:var(--cream-soft);border:1px solid rgba(67,32,61,.1);}
.persona-card .pc-tag{font-family:var(--label);font-size:.7rem;letter-spacing:.24em;text-transform:uppercase;color:var(--coral-deep);margin-bottom:.9rem;}
.persona-card h3{font-size:1.18rem;font-weight:700;margin-bottom:.8rem;line-height:1.4;}
.persona-card p{color:var(--ink);font-size:.96rem;}
.persona-card--dark{background:var(--night-purple);border-color:transparent;}
.persona-card--dark .pc-tag{color:var(--coral);}
.persona-card--dark h3{color:var(--cream-soft);}
.persona-card--dark p{color:rgba(255,248,238,.85);}

/* =========================================================
   7. WHY NOTURDAY
   ========================================================= */
.why{min-height:96svh;display:flex;align-items:center;padding:clamp(90px,15vh,150px) 0;overflow:hidden;}
.why-media img{width:100%;height:100%;object-fit:cover;object-position:center 35%;}
.why-scrim{position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,rgba(216,143,117,.55),rgba(216,143,117,.32)),rgba(58,34,40,.28);}
.why-inner{position:relative;z-index:2;max-width:760px;margin:0 auto;padding:0 var(--gut);text-align:center;}
.why-title{font-size:clamp(1.6rem,5.2vw,2.9rem);font-weight:700;line-height:1.3;margin-bottom:2.4rem;text-wrap:balance;}
.why-title mark{padding:.12em .35em;}
.why-body{color:var(--cream-soft);display:flex;flex-direction:column;gap:1.8rem;font-size:clamp(1rem,2vw,1.18rem);text-shadow:0 2px 16px rgba(40,18,16,.4);}
.why-stack{display:flex;flex-direction:column;gap:.5rem;font-weight:500;}
.why-sign{font-size:clamp(1.2rem,3vw,1.6rem);font-weight:600;margin-top:.6rem;}
.why-sign .logo-inline{color:var(--coral-deep);}

/* =========================================================
   8. RITUAL FLOW
   ========================================================= */
.ritual{background:var(--night-purple);padding:clamp(70px,11vw,140px) 0 0;overflow:hidden;}
.ritual-head{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut) clamp(40px,6vw,70px);display:grid;gap:1.4rem;}
.ritual-cap{color:rgba(255,248,238,.7);max-width:34em;}
.ritual-flow{display:grid;grid-template-columns:1fr;}
.ritual-step{position:relative;height:64vh;min-height:380px;overflow:hidden;display:flex;align-items:flex-end;}
.ritual-step img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.2s ease;}
.ritual-step::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(38,18,16,.12) 30%,rgba(36,18,28,.9) 100%);}
.ritual-step:hover img{transform:scale(1.06);}
.ritual-step__cap{position:relative;z-index:2;padding:clamp(26px,4vw,42px);color:var(--cream-soft);}
.rs-stage{font-family:var(--label);font-size:.74rem;letter-spacing:.28em;text-transform:uppercase;color:var(--coral);display:block;margin-bottom:.6rem;}
.ritual-step h3{font-size:clamp(1.5rem,3vw,1.9rem);font-weight:700;margin-bottom:.5rem;}
.ritual-step__cap p{color:rgba(255,248,238,.82);font-size:.96rem;max-width:20em;}

/* =========================================================
   9. TWO SIGNATURES
   ========================================================= */
.signatures{background:var(--cream-soft);padding:clamp(70px,11vw,140px) 0;}
.sig-head{text-align:center;margin-bottom:clamp(40px,6vw,72px);padding:0 var(--gut);}
.sig-sub{font-size:1.05rem;color:var(--plum-soft);margin-top:.6rem;}
.sig-grid{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);display:grid;grid-template-columns:1fr;gap:34px;align-items:center;}
.sig-center{margin:0;order:-1;}
.sig-center img{width:min(80%,360px);margin:0 auto;border-radius:50%/46%;filter:drop-shadow(0 24px 50px rgba(160,100,60,.28));}
.sig-name{font-family:var(--serif);line-height:.96;margin-bottom:.4rem;}
.sig-name--gold{font-style:italic;font-weight:600;color:var(--gold);font-size:clamp(2.6rem,9vw,4rem);}
.sig-name--coral{font-weight:700;color:var(--coral-deep);font-size:clamp(2.6rem,9vw,4rem);letter-spacing:.01em;}
.sig-type{font-family:var(--label);letter-spacing:.22em;text-transform:uppercase;font-size:.78rem;color:var(--plum-soft);margin-bottom:1.6rem;}
.sig-notes{display:flex;flex-direction:column;gap:.9rem;border-top:1px solid rgba(67,32,61,.16);padding-top:1.3rem;}
.sig-notes div{display:grid;grid-template-columns:64px 1fr;gap:.4rem;align-items:baseline;}
.sig-notes dt{font-family:var(--label);font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--coral-deep);}
.sig-notes dd{margin:0;color:var(--ink);font-size:.95rem;}
.sig-mood{margin:1.4rem 0 1rem;font-family:var(--serif);font-style:italic;color:var(--plum-soft);font-size:1.05rem;}
.sig-desc{color:var(--ink);font-size:.96rem;max-width:30em;}
.sig-fn{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:1.4rem;}
.fn-tag{font-family:var(--label);font-size:.72rem;letter-spacing:.08em;padding:.4em .9em;border:1px solid rgba(67,32,61,.22);border-radius:30px;color:var(--plum-soft);}
.sig-card--glare{text-align:left;}

/* =========================================================
   10. FORMATS
   ========================================================= */
.formats{background:var(--cream-deep);padding:clamp(70px,11vw,140px) 0;}
.formats-head{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);text-align:center;margin-bottom:clamp(36px,5vw,60px);}
.formats-head .display-en{margin:.4rem 0;}
.formats-sub{color:var(--plum-soft);font-size:1.02rem;}
.formats-grid{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);display:grid;grid-template-columns:1fr;gap:18px;}
.format-card{background:var(--cream-soft);border-radius:8px;overflow:hidden;border:1px solid rgba(67,32,61,.08);transition:transform .4s ease,box-shadow .4s ease;}
.format-card:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(120,70,40,.14);}
.format-media{position:relative;aspect-ratio:4/3;overflow:hidden;}
.format-media img{width:100%;height:100%;object-fit:cover;}
.format-badge{position:absolute;top:14px;right:14px;font-family:var(--label);font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;background:rgba(38,18,16,.55);color:var(--cream-soft);padding:.45em .9em;border-radius:30px;backdrop-filter:blur(4px);}
.format-body{padding:clamp(22px,3vw,30px);}
.format-num{font-family:var(--serif);font-style:italic;color:var(--coral);font-size:1.4rem;}
.format-body h3{font-family:var(--serif);font-size:1.7rem;font-weight:600;margin:.2rem 0 .7rem;}
.format-body p{color:var(--ink);font-size:.96rem;}
.formats-foot{max-width:var(--maxw);margin:clamp(30px,4vw,48px) auto 0;padding:0 var(--gut);text-align:center;color:var(--plum-soft);font-size:.92rem;letter-spacing:.02em;}

/* =========================================================
   11. LOCAL INGREDIENT / ORIGIN
   ========================================================= */
.origin{background:var(--coconut);padding:clamp(70px,11vw,140px) 0;}
.origin-head{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);margin-bottom:clamp(40px,5vw,64px);}
.origin-head .display-kr{margin-bottom:.4rem;}
.origin-head p{color:var(--ink);max-width:34em;}
.origin-sign{font-family:var(--serif);font-style:italic;color:var(--brown);margin-top:1.1rem;}
.origin-grid{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);display:grid;grid-template-columns:1fr;gap:24px;}
.origin-card{background:var(--cream-soft);border-radius:10px;overflow:hidden;border:1px solid rgba(67,32,61,.08);box-shadow:0 12px 34px rgba(150,100,60,.08);}
.origin-media{position:relative;aspect-ratio:16/10;overflow:hidden;}
.origin-media img{width:100%;height:100%;object-fit:cover;}
.origin-region{position:absolute;top:14px;left:14px;font-family:var(--sans);font-weight:700;font-size:.82rem;letter-spacing:.1em;background:rgba(250,241,226,.92);color:var(--plum);padding:.35em .9em;border-radius:4px;}
.origin-body{padding:clamp(24px,3.4vw,36px);}
.origin-body h3{font-size:1.6rem;font-weight:700;margin-bottom:.4rem;}
.origin-en{font-family:var(--label);font-size:.82rem;letter-spacing:.06em;color:var(--plum-soft);margin-bottom:1.3rem;}
.origin-tags{display:flex;flex-wrap:wrap;gap:.5rem;margin-bottom:1.4rem;}
.origin-tags li{font-size:.78rem;padding:.4em 1em;border-radius:30px;background:var(--cream-deep);color:var(--brown);font-weight:500;}
.origin-apply{font-family:var(--label);font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);margin-bottom:.4rem;}
.origin-product{font-family:var(--serif);font-style:italic;font-weight:600;font-size:1.05rem;}
.origin-product--gold{color:var(--gold);}
.origin-product--coral{color:var(--coral-deep);}

/* =========================================================
   12. LAUNCH LINEUP
   ========================================================= */
.lineup{background:var(--cream);padding:clamp(70px,11vw,140px) 0;}
.lineup-head{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);margin-bottom:clamp(36px,5vw,60px);display:grid;gap:1.2rem;}
.lineup-cap{color:var(--plum-soft);max-width:34em;}
.lineup-track{display:flex;gap:14px;overflow-x:auto;padding:4px var(--gut) 20px;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;}
.lineup-track::-webkit-scrollbar{height:6px;}
.lineup-track::-webkit-scrollbar-thumb{background:rgba(67,32,61,.2);border-radius:10px;}
.line-card{scroll-snap-align:start;flex:0 0 78%;max-width:300px;min-height:340px;border-radius:10px;padding:clamp(24px,3vw,32px);display:flex;flex-direction:column;}
.line-flag{font-family:var(--label);font-size:.64rem;letter-spacing:.2em;text-transform:uppercase;font-weight:600;align-self:flex-start;padding:.4em .9em;border-radius:30px;background:rgba(255,255,255,.5);margin-bottom:1.6rem;}
.line-flag--soon{background:rgba(0,0,0,.07);opacity:.85;}
.line-name{font-family:var(--serif);font-size:1.9rem;line-height:1.04;margin-bottom:.4rem;}
.line-type{font-family:var(--label);font-size:.74rem;letter-spacing:.18em;text-transform:uppercase;margin-bottom:1.4rem;opacity:.85;}
.line-desc{font-size:.96rem;line-height:1.6;margin-bottom:auto;}
.line-place{font-family:var(--label);font-size:.78rem;letter-spacing:.04em;margin-top:1.6rem;opacity:.8;line-height:1.5;}
.line-card--goldenhour{background:linear-gradient(160deg,#F3C77E,#E7A15F);color:#5a3410;}
.line-card--goldenhour .line-name{font-style:italic;color:#8a4a16;}
.line-card--glare{background:linear-gradient(160deg,#F7D9D2,#F0A99E);color:#7a2e26;}
.line-card--glare .line-name{font-weight:700;color:var(--coral-deep);}
.line-card--september{background:var(--cream-deep);color:var(--brown);}
.line-card--seduction{background:linear-gradient(160deg,#D8C2D2,#B89BB0);color:#4a2b44;}
.line-card--afterhours{background:linear-gradient(160deg,#5b4668,#3A2440);color:var(--cream-soft);}
.line-card--afterhours .line-name{color:var(--cream-soft);}

/* =========================================================
   13. CLOSING
   ========================================================= */
.closing{min-height:92svh;display:flex;align-items:center;justify-content:center;text-align:center;padding:clamp(80px,14vh,140px) 0;overflow:hidden;}
.closing-media img{width:100%;height:100%;object-fit:cover;object-position:center 30%;}
.closing-scrim{position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,rgba(250,241,226,.9),rgba(250,241,226,.78)),rgba(250,241,226,.5);}
.closing-inner{position:relative;z-index:2;padding:0 var(--gut);}
.closing-logo{font-family:var(--serif);font-style:italic;font-weight:600;color:var(--coral);font-size:clamp(3.4rem,15vw,8rem);line-height:.95;margin:.3rem 0 1.4rem;}
.closing-line{color:var(--plum-soft);font-size:clamp(1rem,2.4vw,1.3rem);margin-bottom:2.4rem;}
.closing-mail{font-size:1rem;}
.closing-mail mark{font-family:var(--label);letter-spacing:.04em;}

/* =========================================================
   FOOTER
   ========================================================= */
.site-footer{background:var(--night-purple);color:var(--cream-soft);padding:clamp(40px,6vw,64px) 0;}
.footer-inner{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);display:flex;flex-direction:column;gap:1.6rem;align-items:center;text-align:center;}
.footer-logo{font-family:var(--serif);font-style:italic;font-weight:600;color:var(--coral);font-size:2rem;}
.footer-nav{display:flex;gap:clamp(16px,3vw,32px);flex-wrap:wrap;justify-content:center;}
.footer-nav a{font-family:var(--label);font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;color:rgba(255,248,238,.8);}
.footer-nav a:hover{color:var(--coral);}
.footer-meta{font-size:.8rem;color:rgba(255,248,238,.5);letter-spacing:.03em;}

/* =========================================================
   RESPONSIVE — TABLET
   ========================================================= */
@media (min-width:680px){
  .core-grid{grid-template-columns:repeat(3,1fr);}
  .core-card{min-height:70vh;}
  .pos-grid{grid-template-columns:repeat(3,1fr);}
  .persona-strip{grid-template-columns:repeat(3,1fr);}
  .ritual-flow{grid-template-columns:repeat(4,1fr);}
  .formats-grid{grid-template-columns:repeat(3,1fr);}
  .origin-grid{grid-template-columns:repeat(2,1fr);}
  .persona-cards{grid-template-columns:repeat(2,1fr);}
  .line-card{flex-basis:42%;}
}

/* =========================================================
   RESPONSIVE — DESKTOP
   ========================================================= */
@media (min-width:980px){
  :root{--header-h:80px;}
  .story{grid-template-columns:1fr 1fr;}
  .story-media{min-height:100%;}
  .persona-body{grid-template-columns:1fr 1.1fr;align-items:center;}
  .sig-grid{grid-template-columns:1fr .9fr 1fr;gap:24px;}
  .sig-center{order:0;}
  .sig-card--glare{text-align:right;}
  .sig-card--glare .sig-notes div{grid-template-columns:1fr 64px;}
  .sig-card--glare .sig-notes dt{order:2;text-align:right;}
  .sig-card--glare .sig-notes dd{order:1;}
  .sig-card--glare .sig-fn{justify-content:flex-end;}
  .line-card{flex-basis:0;flex:1 1 0;max-width:none;min-height:420px;}
  .lineup-track{overflow:visible;}
  .ritual-step{height:80vh;}
}

/* =========================================================
   MOBILE NAV  (<= 768px)
   - 인라인 메뉴 링크는 헤더 바에서 숨기고 햄버거 오버레이로만 노출
   - 헤더 바를 항상 불투명하게 고정해 스크롤 시 메뉴명/콘텐츠 겹침 방지
   ========================================================= */
@media (max-width:768px){
  /* 헤더 바: 항상 불투명 크림 배경으로 안정화.
     ⚠ backdrop-filter 는 자식 fixed(.main-nav) 의 컨테이닝 블록을 만들어
     오버레이가 헤더 높이(68px)로 줄어들며 메뉴가 화면에 흘러내리므로 모바일에서는 끈다. */
  .site-header{
    background:rgba(250,241,226,.97);
    -webkit-backdrop-filter:none;backdrop-filter:none;
    box-shadow:0 1px 0 rgba(67,32,61,.08);
  }
  .site-header.scrolled{
    background:rgba(250,241,226,.97);
    -webkit-backdrop-filter:none;backdrop-filter:none;
  }
  .header-inner{height:var(--header-h);}
  .brand-logo{color:var(--coral);}

  /* 햄버거 토글 = 모바일의 유일한 최소 컨트롤 (로고 + 토글만 sticky) */
  .nav-toggle{
    display:flex;flex-direction:column;justify-content:center;gap:5px;
    width:42px;height:42px;background:none;border:0;cursor:pointer;padding:8px;z-index:120;
  }
  .nav-toggle span{display:block;height:2px;width:100%;background:var(--plum);border-radius:2px;transition:transform .3s ease,opacity .3s ease,background .3s ease;}
  body.nav-open .nav-toggle span{background:var(--cream-soft);}
  body.nav-open .nav-toggle span:nth-child(1){transform:translateY(7px) rotate(45deg);}
  body.nav-open .nav-toggle span:nth-child(2){opacity:0;}
  body.nav-open .nav-toggle span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

  /* 메뉴 링크: 평소 화면 밖(위)으로 숨김 → 토글 시에만 풀스크린 오버레이.
     height 를 뷰포트 단위로 명시해 오버레이가 헤더 높이로 줄어드는 일을 원천 차단. */
  .main-nav{
    position:fixed;top:0;left:0;right:0;bottom:auto;
    height:100vh;height:100dvh;
    background:var(--night-purple);
    flex-direction:column;align-items:center;justify-content:center;gap:2rem;
    transform:translateY(-100%);transition:transform .5s cubic-bezier(.7,0,.2,1);z-index:110;
  }
  body.nav-open .main-nav{transform:none;}
  .main-nav a{color:var(--cream-soft);font-size:1.4rem;letter-spacing:.18em;text-shadow:none;}
  .site-header.scrolled .main-nav a{color:var(--cream-soft);}
}

/* small phones: tighten hero */
@media (max-width:480px){
  .hero{min-height:560px;}
  .keyword-row{gap:.6rem 1rem;}
  .keyword-row li{padding-left:1.2rem;}
}